TV advertising is still an extremely powerful medium and not just accessible to big organisations with huge marketing budgets. TV ads are usually under one minute in length and are ideal to get your message out into the world.
From small to large budgets there will be a channel/ network that can accommodate you! Local stations as well as cable TV will suit organisations with smaller budgets and those with larger budgets can literally reach millions if not billions of viewers!
Knowing you target demographic is key and it is generally quite straightforward when finding a network that will reach your audience daily.
TV advertising gives you the ability to share you marketing message with a massive audience, but just because you can reach that many people doesn’t mean they are going to engage with it.
What is the advert that you remember the most?
Christmas TV adverts seem to be the ‘big ones’ in terms of engaging people and getting them to share their opinions through social media. But it doesn’t just have to be big companies that get this kind of engagement. Having a story that your audience can relate is the biggest part of your TV advertising campaign. Schedules are no longer focused on programs they are focused on people, and you can target the demographics that are most appropriate for your brand who are likely to turn into customers.
One example is Sky AdSmart, which allows advertisers to target products at people who are likely to be interested in it. Sky AdSmart will display different adverts depending on their age, location, income etc. You can also target a specific region so if you are launching a new store location for example there is no need to pay for it to be shown in parts of the country where it would be ineffective.
As well as using our experience to produce outstanding adverts, we will work with you to highlight areas where your advert would be most effective.
Creative vision all wrapped up in brilliant organizational skills, twenty twenty have more than delivered great content and great solutions for FERNO. They are also very nice and we believe its nice to be nice – so all that said we are more than happy to endorse these guys. FIND OUT MORE
It has been a pleasure working with the team at twenty twenty films. They took our initial conversation, came up with concepts and delivered two great videos. They guided us through the process from start to completion, they understood everything we wanted to communicate and were extremely sensitive to our brand. We were delighted with the finished videos and look forward to continuing this successful relationship! FIND OUT MORE