So you want to increase your audience engagement?
The aim of a social video is for it to reach your target audience, then they start to ‘add their voice’ to it and spread the video within their social platforms whether it be Facebook, YouTube etc. Social videos have an engagement and generally have a sense of trust between the sender and recipient.
No matter what you are wanting to achieve by utilising viral and social videos we will work to help identify the why’s and how’s of your video, deciding what type of video will get the most effective results.
What’s the difference?
A viral marketing video is slightly different to social videos. The success of a viral video is measured solely on the pass along rate where as social videos attract conversation.
More and more businesses use social and viral videos within their marketing campaigns and its not just YouTube that they use as their campaign platform. Facebook videos are more popular than ever with new features being launched all the time. Being able to boost campaigns enables companies to set a budget, identify their target audience and set a timeframe in which to launch their video. The main thing is that your video/s gets shared, because ‘social and viral videos’ is such a broad category, the platform as well as the length to some degree is secondary. No matter what size of company you are there are ways to make videos work for you!
How and why should you use social/ viral videos?
Drive traffic with ‘how to’ videos- instruct your audience on how they could use your product. Increase conversions with product videos.
A short promotional video that shows off the benefits and main features of your product.
FAQ videos- cut down on customer service calls by producing short informative videos that answer customers FAQ’s.
Video Ads- online video ads are as, if not more effective than TV advertising. By promoting your video on Facebook and YouTube you can boost the views…but it’s important to target the right audience.
Deliver your message
Inspire your audience, get your message out to the masses and have them assist in circulating your video/s with little effort…all that’s needed is the right idea and the vision on how to produce it…that’s where we come in!!
It’s the perfect opportunity to be a little more creative, the videos can take many different forms and with the intention of engaging and exciting an audience we can deliver a campaign or individual video that is fit for purpose!
Creative vision all wrapped up in brilliant organizational skills, twenty twenty have more than delivered great content and great solutions for FERNO. They are also very nice and we believe its nice to be nice – so all that said we are more than happy to endorse these guys. FIND OUT MORE
It has been a pleasure working with the team at twenty twenty films. They took our initial conversation, came up with concepts and delivered two great videos. They guided us through the process from start to completion, they understood everything we wanted to communicate and were extremely sensitive to our brand. We were delighted with the finished videos and look forward to continuing this successful relationship! FIND OUT MORE