What’s the purpose?
Promotional videos are excellent sales tools designed to communicate your company or brand to your customers. Promotional videos are ideal for getting more information across to your customers. They need to be precise and inspiring resulting in your potential customer responding to your call to action.
Is there an ideal length?
A good length for a promotional video would be around 4-5 minutes; this gives sufficient time to deliver the information necessary whilst still maintaining your audiences attention.
What style should the video be?
Promotional videos can vary in terms of the style; whether incorporating graphics, animation or live action we understand how to keep your customers engaged.
The tone of a promotional video is very important, outbound sales videos need to be different to internal ones, which tend to be purely informational videos. Being careful not to bombard the audience and by including extra elements which stimulate the viewer such as animation and graphics, can assist in delivering an ideal promotional video.
Utilising a presenter can sometimes be a great way to engage directly with your audience. Similarly getting your staff involved can have the added benefit of your audience being able to see the people they could potentially be dealing with, this goes for the MD too!
After it’s all done…
As well as utilising promotional videos that can be uploaded onto your website they are also extremely effective for use at conferences and exhibitions. An increasing amount of companies incorporate videos into their presentations, they assists in keeping the audience engaged as well as adding an extra element to a speech/ presentation. Want more clicks?! Promotional videos are also ideal to add into e-newsletters!
Our clients experience:
Incommunities Group chief executive recently used a promo video we produced during a presentation she was giving over in the States. The 4-minute video incorporated a 2d animated logo as well as an animated map graphic complete with sound effects! There was also several talking heads. The video delivered so much more than would have been possible for one person to get across within a short presentation.
Creative vision all wrapped up in brilliant organizational skills, twenty twenty have more than delivered great content and great solutions for FERNO. They are also very nice and we believe its nice to be nice – so all that said we are more than happy to endorse these guys. FIND OUT MORE
It has been a pleasure working with the team at twenty twenty films. They took our initial conversation, came up with concepts and delivered two great videos. They guided us through the process from start to completion, they understood everything we wanted to communicate and were extremely sensitive to our brand. We were delighted with the finished videos and look forward to continuing this successful relationship! FIND OUT MORE
twenty twenty films have been our video production supplier for almost 3 years. Only a phone call away they are always willing to accommodate any request. Their professionalism and creative involvement results in us always being delighted with the final product and would like to take this opportunity to formally recommend them. FIND OUT MORE
It has been a great pleasure working with twenty twenty films. I am looking forward to collaborating again with their friendly and professional team! FIND OUT MORE