Bring your organisation to life! Animation video production can be utilised in different ways and have a variety of style. From classic but effective 2D, character animation, whiteboard animation, simple hand drawn illustrations to digital 3D animation, the right one for you will depend on the message you are communicating to your audience. The style and tone of a video will be determined by your business.
An animated video can increase understanding of a concept when used effectively. It can be used to aid in delivering complex information that might otherwise be hard to convey. One example would be an explainer or training video assisting in a greater retention rate for your audience.
2D animation is often incorporated into live action footage and is also know as motion graphics. Ideal for use in the ‘real world’ it can help to deliver information or intertwine parts of a live action video. Stand-alone 2D animation is perfect for organisations that have a lot of information to deliver and need to retain the audiences’ attention but not bamboozle them with fancy effects!
Doesn’t have to be a stand alone piece…
If animation video is something you want to incorporate into live action or if you want a stand-alone piece we can guide you though the process from conception, including story development, script writing and content development through to character and asset design and completion.
What’s the process?
Our experienced team start by discussing with you what you want to achieve. This initial discussion assists us in deciding what type of animation is right for your organisation. The versatility of animation production allows businesses to communicate their message effectively with their audience. Being able to have things jump off the screen in an interesting way and really stand out such as graphs and charts helps give a deeper understanding to the content shared which might not have been possible in an all out live action video.3D animation can be used to demonstrate a process, visualisations, promote brand awareness or demonstrate a process. This type of animation can also be used with live action. Animated brand videos can be more conducive to helping your audience understand your products, ideas or brand.
Is there an ideal length?
These videos can be short, informative and powerful. There is no real set time you should adhere to for animation, some videos are used to deliver a lot of content which may have not come across as well in live action. Others are short, fun videos that are designed to grab your audiences attention.
As always it is about delivering creative content and conveying your message in a concise and engaging way.
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It has been a pleasure working with the team at twenty twenty films. They took our initial conversation, came up with concepts and delivered two great videos. They guided us through the process from start to completion, they understood everything we wanted to communicate and were extremely sensitive to our brand. We were delighted with the finished videos and look forward to continuing this successful relationship! FIND OUT MORE
twenty twenty films have been our video production supplier for almost 3 years. Only a phone call away they are always willing to accommodate any request. Their professionalism and creative involvement results in us always being delighted with the final product and would like to take this opportunity to formally recommend them. FIND OUT MORE