With 4K footage your videos will look even more cinematic!!

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With 4K footage your videos will look even more cinematic!!

You thought HD was pretty…what if we said we can give you four times the quality as standard?

So what’s all the fuss about? 4K has four times as many pixels as Full HD at 1080 pixels. 4k technology isn’t new, in fact 4k resolution monitors have been on the market since 2012. There is always something new on the market whether cameras or monitors, so why should we invest in 4K technology as a company, and why should you as the consumer? Put simply 4K visuals are much more vivid and brighter offering more clarity to the viewer…and there are even 8K cameras out there! But does going beyond 4K seem a little over the top?

4K is all about visual data

Being able to display 10 bits of data rather than 8 eliminates the block like look of an image when you get close to it. A lot of people are aware there is an optimum seating position in which to view a HD screen, with 4K you can be even closer to a bigger screen and the images will still be crystal clear.

4k image

Questions have been asked as to whether the human eye can actually process all of that data, and it’s not a question that is easy to answer. There are a few factors to consider including the distance between your eyes and the screen as well and the size of the monitor and of course your vision! Obviously we have twenty twenty!!

So what about viewing 4K content on the likes of Netflix, YouTube and Amazon video?

The amount of 4K content is increasing and for the films and tv shows that are 4K there are a few things you need to be able to enjoy it in all it’s splendour…including a compatible TV (obvs) and decent internet connection!

From our clients point of view we always want to produce videos that have longevity, by shooting in 4K your videos will be all the more cinematic, whether it’s your business or products your selling, your videos will look better than ever! When it comes to the editing stage, by shooting in 4K it also allows us to crop in on the image giving the client more variety of shot choice when it comes to their video project.

With more and more films being released on Ultra HD Blu-ray, tv shows and even YouTube’s live streaming all getting in on the action the likes of high definition and standard definition…(who remembers what that is!!) are a thing of the past.

Onwards and upwards!!

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