If a picture paints a 1000 words then one minute of video is worth 1.8 million (Forrester research)
Just think how much information you could get across to your audience in a one minute explainer video!!
Whether you are wanting to hook your website visitors, reach a new audience, or converts leads into sales, explainer videos are the perfect way to deliver your message.
Essentially an explainer video is a short (ideally around 90 seconds), engaging…often fun marketing video.
In an age of information overload how can your company stand apart from the rest? First you need to realise (if you haven’t already) that video is essential for any content marketing strategy. The content in explainer videos must be easy for your audience to digest. Getting to the point quickly and succinctly will ensure that your audience stays engaged and watches the video through in full.
By 2017, video will account for 69% of all consumer internet traffic. (Cisco)
The 6 steps to creating an explainer video (live action/ animated):
1.What type of explainer video is right for you?
Live Action (crowdfunding/ product demo)
A good place to start to be able to answer this question is deciding what information you are trying to get across:
Solution to a problem
Detailed look into a product (product demo)
Or a simple ‘this is what we do and how we do it’
Know what your message is…the next step is to script it. This can be entirely your creation or an element we can assist with. The key thing is to not overload your script. Decide what your key messages are and don’t bombard your audience with too much technical jargon!
1. Start with a short overview
2. Describe the problem
3. Explain the solution to the problem
4. Finally get across why the audience should trust your company
Once your script is signed off (and if appropriate the voice over recorded) it’s time for us to produce storyboards.
Transferring scripted text into creative visual images is one way our creative team can deliver information without having to rely on voice over or an abundance or text on screen.
4. Filming/ Animating:
This is where all the pre-production pays off! Whether your explainer video is animated or live action we will bring the storyboards to life.
The editing stage of any production can ‘make’ your video. We will already know how we want your video to look and its up to our in house editors to bring the footage together with all the bells and whistles attached!!
6: Push it out to your audience
2. Social Media Platforms
3. YouTube insights/ Google analytics
Having a video on your website is not only great from an SEO perspective it also helps give your company a personality.
There are other ways to reach your customers by using tools such as Facebook paid ads or even just making use of YouTube insight and Google analytics to measure the success and reach of your video.
We offer free Social media clips (up to 20secs) for use on platforms such as twitter to entice viewers to want to find out more about your company and products. Having clips that your audience want to share will assist in getting your brand/ products to new a new audience…the reach of this is GLOBAL!!
Contact one of our friendly team to discuss your next video.